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Russell Brunson reveals the "Hit By a Bus" sales strategy for funnel builders, showing how to turn free samples into paid projects without feeling salesy, with special guest McCall Jones demonstrating how to naturally convince clients to hire you by showing them what you would do if you suddenly couldn't help them.
John Parkes reveals his DWELL method for building effective Meta ad audiences, sharing strategies for targeting, campaign structure, and creating native, authentic video ads that convert at scale.